How to Choose the Right Google Ads Agency
If you have a scalable business with strong products or services, you should get serious about Google Adwords.
Google ads are the right way to promote products, services and businesses with the help of search engine giant Google. As a business owner, you might have got tons of Google ads strategies or ideas but this time, let's dig deep.
What is Google Ads?
Google advertising is a process of online marketing where your ads are shown on the search engines based on time and location through a bidding system. It is one of the easiest techniques for getting exposure for a business or products. The bidding system is suitable for advertisers who want to get exposure in a short duration of time, whereas the targeting can be highly refined.
If you are working on a big business marketing campaign, chances are you will need a company specialising in Google Adword management for your particular industry. There are about a million agencies out there, and it can be overwhelming to choose the best from the rest. The process gets even more difficult when you're talking about working with multiple agencies at the same time. Knowing who is doing what for your project can get confusing and lead to poor-quality strategies being developed for your business promotion.
How do you find a top Google Ads agency? And once you find one, how do you know it's the right one? Plunge into the list that will help you find your choice's right agency.
Professional CertificationWhen you're looking for a Google Analytics partner, make sure to look for agencies with a Google Partner badge. It demonstrates that agencies have passed the Adwords training exams and have earned Google Ads accreditation. These agencies use proven marketing strategies that help you get more conversions, greater ROI, and more sales.
TransparencyWhen it comes to your Google Ads management agency, Google wants you to win and be happy. In fact, they want your agency too. They also want you to know how your advertising budget is spent, what impressions it gathered and if anybody clicked on those ads. And guess what? All that information is available on the AdWords interface. A professional and transparent agency will know this fact and will speak clearly about your advertising budget.
Areas of specialisationIt's crucial to pick the best digital marketing agency for your company. You need to find a service that will deliver results. If there is a "secret sauce" to successfully running Google Ads campaigns with clients, it knows your audience and their pain points.
Proven Track Record of WorkAsking for proof of work is a proven way to help you make the most informed decisions on your PPC campaigns. It's an essential step when vetting a Google Ads agency. Case studies are published client success stories that talk about how an agency met its business goals through the use of Google Ads (previously known as AdWords) campaigns.
Work processWhen it comes to agency services, it's easy to get confused by technical terms and get lost in a data dump of information. The bottom line is that you need an expert partner to help you build up your authority online, which means they need to have a strategy. You must ask them questions like:
- When do they add keywords?
- Do they create new ads?
- What performance measures do they use to validate results?
- What tests do they run?
Choosing an agency that is right for your business can be daunting. There are so many agencies out there that you could actually feel insecure about selecting the right one. But it's important to remember that choosing the perfect Google Ads agency is not easy. There are a lot of reasons why you might outsource your Google Ads to an AdWords Agency. You could want more time to focus on other projects. Your business needs you to be pouring your focus on growing sales and driving ROI with Google Ads. So, choose wisely.